Lawnmower

Malted Barley:
True to style, this beer is brewed with just pale malted barley and a dash of malted wheat. We import the world’s best pils and wheat malts to create the light yet rich malt body.

Hops:
We use a single hop variety in this beer: Hallertauer Hersbrucker. Four separate additions to the brew kettle create the delicate flavor and aroma of this classic hop.

Debuted September 2000.

We developed this beer because we wanted a slightly delicate beer in our portfolio, and one with a crisper, hoppier character than the Texas Wheat. We settled on Kölsch for the style.

When it came to naming the beer, we performed our typical expensive, highly sophisticated consumer research program. We made a sheet of paper with five potential beer names on it: Select, Blonde, Kölsch, Golden and Fancy Lawnmower Beer. We then went around to any parties or bars we were at and handed out these sheets to have people rate their perception of the quality of the beer with each name on a scale of 1 to 5. If we just averaged the totals, Golden would have won. People rated Fancy Lawnmower Beer either a 1 or a 5, but all anyone wanted to talk about, no matter what they rated it, when they handed their questionnaire in was Fancy Lawnmower Beer.

This beer has a distinctive floral hop aroma. This, combined with the power of suggestion, leads many people to inform us that this beer tastes like grass. No it doesn’t, silly. And stop smoking so much of it.

Research has also found this beer to be perfect for tailgating at Texans game. Especially on those crisp, fall days at the beginning of the football season in August. In Houston. In a paved parking lot.

Available: Year Round
Formats: Draft | 12 oz Cans | 19.2 oz Cans| 12 oz Bottles